Just Jeans

Published on: Thu, 29 May 2008 00:32:39 -0700

Director Justin Woo of Capitol Pictures briefed FSM to design a virtual graphic environment for the talent to interact. Based on the link between rock & roll with denim, specifically the "flare" jean, FSM designers created a black and white set which was made from thousands of LED lights that would form a variety of patterns. The overall feel was a mix of rock and pop and the graphic designs in the background portray a high gloss of some American pop music videos. While the designs were being animated the green screen shoot was scanned at 2K on FSM's Northlight scanner and delivered to flame to key all the talent.

Author: FSMShowcase
Keywords: Just Jeans Commercial TVC Design FSM
Added: May 29, 2008